As the world slowly emerges from the pandemic, airlines are faced with the challenge of adapting to a new normal. Travelers are not only looking for safe and reliable transportation, but they are also expecting airlines to prioritize their needs and provide a seamless, retail-oriented experience.

The airline industry has undergone a significant transformation in the last few years, with the advent of technology and the rise of digitalization. The increasing adoption of digital platforms has changed the way airlines operate and interact with their customers. The airline industry has realized that having its own digital assets is critical to its success in the highly competitive market.